Wholesale Distribution is an established, complex and dynamic business where distributors must balance a number of competitive challenges. These challenges also represent opportunities to gain market share and increase revenue. Global wholesale distribution competitors are aware of this, and they are responding. To stay ahead of the competition, it will be critical to implement tools that integrate business systems and provide visibility across the full scope of distribution business. Tools are not the only element, but the right tools can empower collaboration through information- sharing, as well as enabling smart, fast decision-making to gain the edge in this competitive environment.